ABOUT US

founded with a daring spirit and a quest to turn everyday pet meals into something extraordinary

Hi there! We are Matthew and Crystelle, and these are our fur babies, Aika and Kuma! We have always believed that pets are family, and Aika and Kuma are no exception. From the very beginning, we have been committed to finding the best ways to ensure their health and happiness.

After discovering what goes into ultra-processed kibble and how it is made, we immediately switched them to fresh food. However, we were frustrated by the lack of standards in the pet food industry and the prevalence of low-quality pet food options.

Determined to give our pups the quality they deserve, we started making their food ourselves. As we shared this journey with family and friends, we realized the need for high-quality pet food options, which is how Tru-Raw was born!

As fellow pet owners, we understand your commitment to providing the very best for your pets.
Join us in giving your pets the highest quality nutrition they deserve!

MEET THE PACK

where every member adds a special touch

  • Crystelle Daiz

    Co-Founder and Chief Executive Officer

    Crystelle Daiz is a seasoned healthcare professional with over 11 years of experience in healthcare leadership, project management, and laboratory sciences. As the Co-Founder and CEO of Tru-Raw, Crystelle merges her extensive background in health safety, data analysis, and clinical microbiology with her passion for advancing animal health.

    Now enrolled in the Master's program in Veterinary Sciences at the University of Illinois, Crystelle is channeling her expertise from human healthcare to the veterinary field. Her focus is on companion animal nutrition, with a specific interest in researching the effects of holistic supplements on the longevity of dogs and cats. Through her studies, Crystelle is committed to driving innovative research that bridges her deep understanding of human health practices with the evolving needs of animal care.

  • Matthew Daiz

    Co-Founder and Chief Operating Officer

    Matthew Daiz is a dedicated pet parent and a lifelong advocate for animal welfare, with a deep passion for natural remedies and alternative approaches to pet health. With more than 5 years of experience in the technology sector, his analytical skills and technical acumen are crucial in optimizing operations and resource management at Tru-Raw. In addition to his technical expertise, Matthew manages logistics, marketing, and sales, ensuring the company's mission of enhancing pet well-being is effectively communicated and delivered.

    As a pet parent who has experienced firsthand what it means for a pet to truly thrive, Matthew is committed to advocating for the well-being of other pets and their owners, bringing his love for animals into every aspect of his work.

  • Aika

    Chief Tasting Officer

    Aika is a Pembroke Welsh Corgi with years of experience sampling a variety of raw and cooked dog foods. Known for her discerning palate, Aika is a picky princess who has wasted no small amount of money on food that does not meet her high standards. Depending on her mood, she enjoys either cold raw food or warm cooked meals. Aika's preferences have inspired Tru-Raw's flexible formulations, allowing the food to be served raw or cooked to suit any pet's taste. When she's not busy being a food critic, Aika loves nothing more than lounging, sunbathing, and well, being lazy. Her laid-back lifestyle is the key reason why Tru-Raw's foods are specially formulated for couch potatoes.

  • Kuma

    Chief Playing Officer

    Kuma is also a Pembroke Welsh Corgi who brings years of experience in the art of play. His top priority is his beloved toy, Justin Beaver, with his mom a close second. Kuma's active nature requires a high-calorie diet to keep up with his endless energy and enthusiasm. His constant nudges for playtime every hour is a testament to his need for a diet that supports his lively lifestyle. As such, Tru-Raw's food is crafted not only for couch potatoes like Aika, but also for active pets like Kuma. Tru-Raw understands the diverse needs of pets, ensuring that their formulations cater to both the lazy loungers and the energetic players.